Inside Out Analytics delivers psychological data that capture and quantify football players’ behaviors on the field in games, to help teams be more accurate and effective with their player recruitment, team selection, player monitoring, and coaching.
Pioneering on-Pitch Psychology Analytics
Pioneering on-Pitch Psychology Analytics
Psychology Analytics
With the data revolution in professional sports over the past decade, everyone’s focus is on physical, tactical, and technical data. Until now with us, no teams or data providers have produced psychological data from games.
In 2019, Inside Out Analytics was created to fill this obvious gap and support football clubs with objective behavioral data to make more accurate decisions about psychology with respect to their own players, opponents, and recruitment targets.
Inside Out Analytics has created research-based algorithms and technology that capture, interpret, and quantify observable behaviors in games, to produce data about players’ and coaches’ psychology. These analyses include a series of cognitive, emotional, and social processes, all delivered to a team within 48 hours after a game.
So far, Inside Out Analytics has delivered data to teams participating in the Champions League, Premier League, Bundesliga, Major League Soccer, and the World Cup, to mention a few.
People
Geir Jordet
Geir Jordet, co-founder, is a Professor in sport psychology and brings 25 years of scientific research on psychology in football. He has published more than 50 articles/book chapters and 3 books. Dr. Jordet is considered a world leading researcher on topics such as performing under pressure and visual perception in football. He also has extensive experience as psychology consultant for more than 60 clubs and FAs in professional football, as well as individual work with more than 130 players.
Yaw Amankwah
Yaw Amankwah, co-founder, brings extensive practical experience, having played professionally as a central defender for 15 years in the top leagues in Norway and Denmark. He is also a pundit at TV2, a Norwegian national TV-station, offering weekly analyses of the Norwegian Premier League and the UEFA Champions League. Amankwah has a unique eye for psychological interpretations of players’ performance, behaviors, and micro-expressions in complex football situations.
